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PPC MANAGEMENT SERVICES

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Increasing web traffic with SEM/PPC

Paid online advertisements have a powerful impact on increasing brand awareness during the exposure phase of the conversion process. Ads can be tailored to any demographic, inviting them to explore a particular site based on the types of services they are looking for on the web.

A PPC campaign may also involve remarketing to those who previously expressed an interest in a business by viewing its website. PPC marketing leads visitors to optimized landing pages, which then navigates them through each subsequent step of the conversion journey.

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TYPES OF RESULTS WE ACHIEVE FOR OUR CLIENTS

1%

DECREASE IN CPC WHEN OPTIMIZING THE CORRECT KEYWORDS

1%

INCREASE IN CTR WHEN ADJUSTING THE ADS TO CONVERSION

11%

INCREASE IN CLICKS WHEN ADJUSTING THE NEGATIVE KEYWORD LIST

LANDING PAGES

At Developers Lab, we combine compelling visuals with data-driven content and mobile-friendly adaptability to create finely tuned websites and landing pages reflective of ads.

ADS

Supplementing websites with a PPC management program involves advertising in the form of streamlined ads. Ads can be purchased to draw consumers to your business based on what services they are researching and what concerns they seek solutions for.

“Tactical marketing tailored to your target demographics.”

-DEVELOPER

REFINING

A/B testing of advertisements helps us understand and define the most opportune action keywords that work for a specific service and a targeted user. By implementing a thorough testing process, we can identify website elements that work, collect user data, and track conversion rates.

“Proper testing and measurement are crucial in determining effectiveness.”

-DEVELOPER

MAXIMIZE YOUR ROI

After the initial keyword research, we create campaigns, ad groups, ad copy that focus on specific topics, services, and locations to better target your audience. From there, the ppc campaigns are goal focused in your account and we can move our clients’ budget to more rewarding elements in their campaigns. As a PPC agency we monitor your ad spend, the competition, cost and the overall performance of the ad campaigns to achieve your goals. Our clients know what demographics we are targeting, ad formats and keywords we are utilizing, and where their budget is being used. Our PPC management services maximize your investment using strategic ad groups, transparency with clients, and effective reporting and testing.

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ADVERTISING CHANNELS

Making the most of your web marketing investment is a top priority. Our marketing team at Developers Lab uses the following SEM/PPC tools to develop advanced and profitable advertising:

  • Google Ads (formerly Adwords)
  • Facebook Ads (also Instagram)

FAQS ABOUT SEM/PPC

If you think about SEO as the organic or natural process of gaining traffic to your site over time and SEM as the “quick start” paid strategy, this will help you with your decision and determining your budget.

Ads can be located anywhere on a search engine results page. Yours may be placed above or below organic search results as well as on either side of the list.

SEM and PPC are designed to complement other marketing strategies such as SEO, social networking, and website optimization. While SEM and PPC marketing can draw more visitors to your website via search engines, a comprehensive marketing plan can hold visitor attention and ultimately lead to a higher conversion rate.

SEM and PPC attract the target demographic to your website by making your site more visible on search engines. An increase in online visibility leads to more site traffic and a higher chance of conversion.

We use conversion rate optimization (CRO) to not only increase the number of site visitors but to also prompt site visitors to engage with the website. For optimal conversion, all of our clients’ web pages include CRO-centric features, calls to action, and call tracking using a local phone number.

Using a combined strategy of organic growth through traditional SEO and jump starting your visibility with SEM (pay per click) is a solid strategy, and the combination of both is often the best and fastest method of growing your business.

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